The key element on the internet is the search engine.
The internet was the tool that makes sharing information possible. Information has a key element in modern society. Modern research and information processes base is in the ability to share and connect information from different sources. Before that process was very hard. The people who were working with the R&D process must find books and magazines about this thing.
But by using the internet that process is easier than ever before. The person must just take the computer to the table or mobile telephone from the pocket and then make the query. Then the search engine will go to get that data to the screen.
The search engine sees the databases. In those databases are the IP addresses of the homepages that are involving a certain type of data. The IP address is the phone number of those homepages, but the thing that determines the place of the homepage on the screen is page rank.
And what is forming the page rank? The system stores the used keywords and then stores the homepage, where the user clicks. And if a certain keyword is bringing the clicks to a certain web service, that thing brings a higher position for that homepage. So the search engine does not know what kind of information the clicked homepage contains. It only knows that there are clicks to some homepage.
This is the reason why new homepages and blogs cannot get an audience. They are not in page-ranking lists. This is the reason, why the beginning of the blog might seem very boring. And another thing that we must realize is that page rank doesn't measure how long the person spends time in certain homepages.
If we have simple homepages where we are telling something we don't know are people just clicking to that homepage. We cannot get information did those people read anything.
Or of course, we can put the radio button on the homepage and ask "did you read the text" or was this interesting". But how many people are pushing those buttons is another thing. And how many people are reading the question?
If there is a button that comes on the screen while the people are clicking themselves out where is asked: "did you like that"? People would push the button, but how to confirm that the opinion is real? If there is a text area on the homepage people would not fill them or they are filling them during the bar evening. The data that is collected from homepages must be easy to sort and handle.
There is the possibility that surfers just click the homepage, look at the picture above the text. And then click themselves out from that. In the case of the web services. The positive sellings are telling, how interesting our homepage is.
Of course, we could put the code to the page, how long the certain IP address spends at the pages. And this is the thing that causes discussions. If the homepage stores certain IP addresses that thing tells the identity of the user. And that thing causes problems with privacy. That data can use for targeted marketing.
The fact is that tracking the individual users from the net is denied, and the thing is that the tracking signals will just deny. Or they are driven to virtual servers. The thing is that the IP address of the homepages is easy to get, but that thing is the phone number of the homepages. Not the maintenance servers. The IP address of the maintenance is different.
More often the stored IP address is the address of the last router. And that thing denies tracking the individual users. Another way to collect the data by measuring the time how long the individual users are spending the home pages is simply to measure the times, not storing the IP addresses.
Storing individual IP addresses is problematic because that kind of data collection requires a database. And the thing is that the IP address itself doesn't tell about the real attempt to make the connection with web pages. It just tells that the homepage got clicks. And in that case, the reason for clicks might be that behind them is the series of homepages, that is clicking the one homepage automatically when they are click.
That kind of thing is easy to use for raising the PageRank. The number of clicks determines the place of the homepage on the screen. People are normally clicking the first or second homepage on the screen. And the simplest way to raise the place of the homepage is to increase the number of clicks to certain homepages.
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