How to please the majority?
In politics, the golden rule is that people don't want to hear that they are wrong. The common thing in politics is underline the wisdom of the masses. And why politicians with other people want to highlight the wisdom of the large mass of people?
The reason for that is easy to understand. The large mass or majority of the people is a good target for election campaigns. And if we would follow the democratic way to elect our leaders, we would not want the majority of the people would turn their back on us.
So the key rule of the politician is that the people are always right. If people are not right, they would get angry and that is the last thing what the politician wants. And why I write about politicians? Politicians are the people who are controlling the state.
They are making laws and give rules for the nation. And that is the reason why politicians are important. If we are thinking that people like presidents are giving rules, we are forgetting that the road to the president is always very long.
A politician would begin the career at the local politics and there those people would get recognizability. And when other people in the party recognize the politician, that person would get support for the national level election campaigns. When politicians would select the theme for campaigns, the thing is that this is one of the most difficult things in the political career.
The themes are always compromises. In every case, the politician must remember that only the ballots that are dropped in the ballot box have mean. So other things than given votes have a mean in the political field. But otherwise, the campaigns need the money and this is the thing, which makes every political campaign problematic.
If the politician would talk against millionaires, that thing can give votes. But the problem is how to make people know what a certain politician has said. Election campaigns need money, and internet marketing is an excellent tool for politicians. On the Internet, politicians can get visibility of what is similar to other politicians, and there is one little problem.
Every single politician in the election has their homepages. And how to make sure that the people would click the certain homepage. After that people should like the words of that politician. Making and keeping people interested in politicians requires active updating, and if something goes wrong in that case, the damages in popularity go down.
So that means that internet marketing requires more work than ever before. The message must be right in the opinion of the people who give votes. That means that politician must remember that one thing what people don't want to hear is that they are wrong. If a politician would tell that thing to the people, that causes problems and loss of popularity.
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