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The search engine optimization makes the disinformation more effective

The search engine optimization makes the disinformation more effective

The vital thing is that somebody will click the homepages

The key element of the homepages and marketing is to get people to click those pages. Without clicks, nobody sees the information what is written in those homepages, and that's why the place of that homepage in the search results is very important. People would normally click to the homepage, what is straight in the first or second line in the search results, and almost everybody ever even looks at the next pages of the search results or roll the page lower to see more results, what they can compile together.

When we are talking about propaganda pages, we must realize that the type of information is the same every time. It doesn't matter is we would market the merchandise or politicians or some kind of propaganda pages, the method of getting clicks is always the same. Disinformation operation uses the same kind of methods with normal marketing, and the thing is that people must get to look at the homepages, and information channels, what are made for this operation. If nobody clicks the homepages, what are made by disinformation team, that kind of project means nothing.

So  in those cases, the group, what uses disinformation must select the words, what brings the homepages upper in the hierarchy of the search results, and the most important thing is to use the words, what is not seen for making the fishing algorithm, or how people would call the words, what are made for the rising the result of the search. This method is very important because people must go to the web site and read it if the disinformation would want to get the effect.

And this thing would artificial intelligence be a very effective tool because it can make the databases about the words, what are used in the top results. If we would think about Brexit, and the profiling the electors, the system allowed to create the speeches, what were the most effective precise in the certain electoral circle, and when we are thinking about the speeches, what politicians made, there were claims that sometimes those candidates kept the same speeches.

But the things, what those people promised were in the different order, that the candidate could keep the best speeches to their own electors. And then the speeches, where the permissions were given were the most effective because of the permissions, what were meant for that certain area electors were first.

Cambridge analytics seems the very trustable company

When we are thinking about the company named Cambridge analytics, what acquired the shared the information, what was necessary for the success of the operation, we must say one thing. The Cambridge analytics brought to the publicity, that the same methods, what is used for increasing the interest for marketing products can use also used as the marketing tools for politicians. Same way as the marketing company increases the clicks to the marketing pages of the supermarkets or web stores it can increase clicks to the homepages of the politicians.

The name of that company would bring in the mind the very high-standard academical actor, what has the right background. The city of Cambridge is always connected to the University of Cambridge. So maybe somebody thought that the Cambridge analytics has connections to that famous university because there was no remark of this kind of marketing company use in the election campaign, what was conducted to Brexit.

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